
VKTR: Your Guide to AI @Work
Freelance Journalist, I write about AI disruption and upskilling.
10 Top AI Certifications for Educators
5 AI Case Studies in Health Care
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10 Top AI Courses for Education Pros

CareCredit Synchrony Bank
Topics: FinTech, Billing, Coding, Patient retention, and healthcare technology Synchrony Bank
Strategies for Improving Your Medical Billing Process
Strategies for Improving Patient Retention
Understanding Patient Responsibility
Helpful strategies to review and improve your medical billing process

TYpe of content: B2b Blog Posts, Guides, white papers, case studies
Target: C-suite decision-makers
Industry: Behavioral Health Technology
Testimonial
See More of my content for ContinuumCloud here
Blog Post Links
Digital Patient Engagement: From Concept to Reality
Designing Digital Health Patient Engagement Solutions
What to Look for in Behavioral Health Patient Engagement
Shaping the Patient Experience With Digital Resources
Choosing a Patient Engagement Platform: 10 Pain Points and Solutions
How Patient Engagement Solutions Can Improve Behavioral Health
How to Improve Patient Engagement and Achieve the Triple Aim
The Journey of Achieving Patient Engagement
Care Journeys | Patient Engagement Software
Guides and White Papers
The Sum of Its Parts: Re-Evaluating Company Culture at the Individual Level
2023 Behavioral Health Industry Trends Report
The Impact of ContinuumCloud's HCM Solution: A Case Study
Content Strategy
Content Creation
Calendaring and Project Management
Tech Stack: Asana, clearscope, google analytics, Google docs, google sheets, excel, SEMRUSH, AHREfs
TYpe of content: B2c Blog Posts Medically-Reviewed by ezra physicians
Industry: Health and Wellness
Quote from Client
"Pamela was an asset to our team. her medical knowledge was evident in her work product, she was professional and easy to work with. The content she created for our client ranks on Google Page 1-3 with some ranking as Featured (position Zero)" Kathleen Martin, Growth Machine
See More of my content for ezra here
Blog Post Links
How Much Does a Full-Body MRI Cost and How Can You Book One?
The Benefits of Mammograms (Plus Ezra Mammogram Locations)
What Can a Brain Scan Reveal About Your Health?
MRI Cancer Detection: How Routine Scans Can Protect Your Health
What To Expect When Paying for Your MRI Cost Out of Pocket
Ezra's First 1,000 Full-Body Cancer Screenings: What We Found
What Is a Spine MRI, and Why Might You Have One?
Can You Be Cancer-Free? Defining Detection and Remission
Is It Safe To Get a Mammogram During COVID? Why You Shouldn't Delay

TYpe of content: Journal Articles
Target: Older adults Seniors
Industry:Longevity, Senior living, Health and Wellness
Driver Safety Program: More Than Discounts - This blog post emphasizes the benefits of the AARP Smart Driver course, which not only enhances driving skills but can also lead to lower insurance premiums for participants above the age of 55.
State Rule Hits Some Minnesota Workers Collecting Social Security - This article brings attention to a lesser-known provision in state law that reduces unemployment benefits for those receiving Social Security, which has become especially relevant during the coronavirus pandemic.
How Big Price Hikes on Prescription Drugs Hurt Everyone in Minnesota- This post advocates for legislative measures to control the skyrocketing prices of prescription drugs, which indirectly raise insurance premiums and government spending on healthcare programs, affecting all Americans.
TYpe of content: B2B Blog Posts, shopping guides
Target: Nurses and healthcare professionals
Industry: e-commerce
Client Testimonial
"Pamela demonstrated a sharp wit, distinctive personality, and exemplary writing skills, drawing on her nursing background to craft captivating content. She cleverly incorporated industry-specific humor that resonated well with the clients." - Mar Yvette, Growth Machine.
General Content and Copywriting
14 Ways to Ensure Your Work From Home Employees Are Secure - IT Cloud Computing
How Much Does a Tooth Extraction Cost on Average? Compare.com
Charged More Than You Owe? How to Dispute Medical Bills Compare.com
Pricing Guide: How Much Does Botox Cost? Compare.com
How Nashkap Group Grew Organic Traffic by 510% Case Study LuxuryPresence.com
6 Essential Interactive Elements to Boost Your Real Estate Website Engagement LuxuryPresence.com
5 Surprising Reasons Why Granite Is Better Than Quartz DMG
What I Can Do For You
Content Strategy
Developing a plan or approach to guide the creation, delivery, and governance of useful and usable content. This includes SEO strategy to improve content visibility.
Ready to Publish On-Brand Content
Create blog posts, articles, infographics, or other types of content Written in Your Brand-Voice that incorporate the selected keywords naturally As This is the main asset that will be indexed by search engines.
Content Organization
Structuring and categorizing the content in a way that it is easily navigable and discoverable for users. This involves creating tags, categories, and organizing content hierarchically.
Content Promotion
Sharing and promoting the content across different channels to reach a wider audience. This could include social media, email newsletters, paid advertising, etc.
SEO Strategy
Identify keyword OPPortunities relevant to your industry to help your content rank higher in search results.
Content Maintenance & Updates
Content Archiving & Deletion: Old or outdated content needs to be properly archived or deleted.
On-Page SEO
Create SEO-optimized meta titles, descriptions, and tags for each piece of content To help search engines understand what your content is about and how to categorize it.
Content Analysis & Reporting
Monitoring the performance of content, analyzing user engagement metrics, and making data-informed decisions about future content.
Content Publishing
Uploading content to your website, app, social media platform, or other digital channels and taking the content live for readers to enjoy and search engines to crawl.
Content Calendar
Develop a schedule to track content publishing. This helps ensure regular updates and consistency, both of which are key factors in SEO.
Content Workflow & Collaboration Management
Managing the flow of content creation, review, approval, and publishing process, often involving multiple team members or departments.
Content Compliance & Legal Checks:
Ensuring that all content adheres to relevant laws, regulations, and guidelines, such as copyright, data protection, and accessibility standards.
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